The Multipreneur: He’s Building A $10M Portfolio of Income Streams
with Alex Lieberman
Alex Lieberman, the co-founder of Morning Brew, discusses his new venture as a 'multipreneur,' aiming to build a portfolio of small, bootstrapped businesses under a personal holding company. He shares the story behind his first successful venture, Story ARB, a ghostwriting agency for executives, detailing its launch, current performance, and path to becoming a $10 million business. Lieberman also outlines his framework for finding and validating new business ideas, emphasizing a problem-centric approach and low-risk testing methods, and discusses the key qualities he looks for in CEOs to run these companies.