The $1.8M Solopreneur Playbook
with Brett Williams
This video breaks down the five key steps that allowed Brett Williams, a graphic designer, to build a nearly $2 million per year solopreneur business called Design Joy. The steps include using demand-based pricing to gain initial traction, setting clear boundaries to protect time and prevent burnout, focusing on high-value clients, offering a high-demand, low-touch service, and finally, scaling income through info products like templates and courses without increasing working hours. This playbook emphasizes smart decision-making and strategic execution over luck.