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April 23, 20253.7M views

I Spent 24 Hours With Roblox Millionaires

with Jake

Pat Walls visits three young millionaires in Austin, Texas, who have built successful businesses on the Roblox platform. Cole, Ian, and Jake share their journeys, detailing how they developed popular Roblox games and a marketing agency for brands on the platform. They discuss the Roblox economy, the key elements of successful game design (clickability, social play, replayability), and their business strategies, including revenue streams and operational costs. The episode also touches on the broader implications of AI in app development and offers advice on building a business and finding collaborators.