How My App Hit $60K/Month in 2 Months
with Lara Costa
Lara Costa shares how she grew Cleo, an AI writing tool for LinkedIn, from $0 to $60K/month in under two months through a reverse-engineered launch playbook. Instead of building features then promoting, the strategy prioritizes building a personal brand and educational content on LinkedIn, nurturing a waitlist with problem-focused emails, and converting through strategic webinars and limited-time offers. The episode details a replicable six-step framework including the 4-3-2-1 content formula, email sequencing, live demos, and customer-first operations, emphasizing that email list ownership and strategic FOMO-building outperform viral tactics.