I Make $11M/Year Selling One Product
with Oliver Brocato
Oliver Brocato details how he built Tabs Chocolate into an $11 million per year business with a single product by leveraging user-generated content and a loophole in the TikTok algorithm. He explains the product's unique concept, the manufacturing process involving international suppliers, and the mistakes made in inventory management. Brocato also contrasts his brand-building approach with dropshipping, emphasizing the long-term value of community and brand equity.