How We Built a $10K/mo SaaS
Josef and Timo discuss their journey building Setter AI, an AI appointment setter that reached $10K MRR. They emphasize their unique validation strategy, which involved creating a fake landing page and demo to collect pre-launch payments before writing any code. The episode details their 'deposit framework' for validation, their inbound growth strategy primarily through SEO and content marketing, and the tech stack and costs associated with running their SaaS business.