How I Built a $12K/Month Micro-SaaS
with Vikash
Vikash shares how he built BulkMockup, a Photoshop plugin generating $12K/month, by following a content flywheel strategy rooted in customer pain. He details his three-step playbook: harvesting customer pain from four touchpoints (online communities, onboarding emails, support interactions, and YouTube comments), creating targeted content around those problems, and optimizing distribution through SEO-friendly YouTube videos that rank on Google search. The episode emphasizes that viral content is unnecessary—niche, problem-solving videos drive consistent customer acquisition—and that obsessive focus on customer problems rather than broad features is the key to sustainable growth.